Social Networking Websites – Bebo, Myspace, Friendster etc.
Social networking websites are a massive online phenomenon. Writing on the 27th March 2006, MySpace is the fifth most popular website in the world according to Alexa Web Information Service. Bebo, another social networking website, claims to have half a million Irish users. The Sunday Independent recently claimed it was the most popular website in Ireland. Visits to either of these sites would leave you scratching your head wondering how a seemingly amateurish collection of random pictures and misspelled blogs could have sprung from nowhere to be the hottest thing on the web.
The common denominator of both sites is the profile of the users; they are mostly secondary school and college students. By offering a combination of web hosting, e-mail, picture sharing, messaging, and internet telephony services these sites have struck a chord with a whole new generation of web users.
What is social networking?
Social networking websites were originally set up in the late 1990s to enable friends to stay in touch with each other. In 2003 Friendster was launched and soon became the most successful website at using the ‘Circle of Friends’ technique for connecting people.
“ MySpace is the fifth most popular website in the world .”
Google has its own social network called Orkut, which was launched in 2004 and in 2005 Yahoo launched Yahoo 360, it’s social networking offering. The popularity of these sites rapidly grew, and in 2005 MySpace was purchased by Rupert Murdoch’s News Corp for $580 Million.
Social networking sites develop from an initial set of members who send out messages inviting their friends to join the site. New members repeat the process, growing the total number of members and links in the network. The value of the network for members is exponentially linked to the number of people in the network.
Social networking sites offer features such as automatic address book updates, viewable profiles, the ability to form new links through "introduction services," and other forms of online social connections. These networks tend to be organized around shared common interests. MySpace, for example, builds on independent music and party scenes, and Tribe.net is organised around geographical location.
Bebo, is an online community where friends can post pictures, write blogs and send messages to one another. Each member has their own personal page, on which they can tell the world about their likes and dislikes, their favourite films and music and post up photos of their lives. Bebo links people together through the schools and colleges. This is significant in Ireland because Bebo has an extensive database of Irish schools and colleges that users can join.
What are some of things young people are doing on these sites?
1. Creating profiles:
Once they are registered with the website, users post a profile of themselves which can be read by others online. The goal is to look cool and to be acknowledged by their peers as being cool. The number of page views on a users profile is a proxy indicator of how popular they are. For users the more views the better.
2. Adding links to their friends profiles:
The next step is to invite their existing contacts to join their profile. They are usually invited from their existing e-mail and messenger contact lists.
3. Creating their own blogs and posting comments on other people’s profiles:
An explicit reaction to their online presence offers valuable feedback to teenagers as they strive to create their identity. Comments are also a sign of affection and affiliation. There is a definite social etiquette at play; comments are expected to be reciprocated.
4. Sharing photos
Why do teenagers do this?Many teens are using social networking sites everyday; it’s just another part of their life. They are natural born multi-taskers and can be surfing social networking sites while doing their homework, downloading music, or chatting on Instant Messenger. They want to be with their friends in a space that isn’t contaminated by adults and because of the constraints imposed on them; they rarely get the opportunity to do this outside their virtual environment.
According to Conor Galvin (Lecturer in Education University College Dublin ), the simple answer is because they like it, and they can. Bebo becomes a personalised space where they can present themeselves in a way that they control. And as Danah Boyd – one of the world’s leading authorities on social networking software – recently observed: “Most of their [teenagers] space is controlled space. Adults with authority control the home, the school, and most activity spaces. Teens are told where to be, what to do and how to do it. Because teens feel a lack of control at home, many don't see it as their private space.
“To them, private space is youth space and it is primarily found in the interstices of controlled space. These are the places where youth gather to hang out amongst friends and make public or controlled spaces their own. Bedrooms with closed doors, for example… By going virtual, digital technologies allow youth to (re)create private and public youth space while physically in controlled spaces.”
In short, places like Bebo allow young people to experiment in reasonable safety with versions of who they are. They try out various presentations of themselves, get feedback from friends and peers and work on ideas about 'cool' fashion and language all to better represent the person they want to be.
There are potential risks to using social networking sites, most young people are aware of that these risks exist and yet they still come in their thousands to these sites. For them the benefits far outweigh the risks.
Blogging is developing a world of communication in and out of school environments. Because you are able to access blogging systems whether you are at home or at school it has the potential to be an incredibly useful communication tool. Already this is what we are seeing through bebo. Blogging is beginning to develop in schools, where teachers have known for a long time that students develop better communication skills when they are authentically communicating. A number of educators are helping their students developing their writing skills by having them publish their work as blogs, and then invite comments from people in the outside. In a setting where expression, collaboration, peer support, successful class dynamics, risk taking, sharing and all these recognised characteristics of effective learning are fostered, then personal publishing allows for a revolutionary form of expression and exploration between learners in the same class and the rest of the world. (Smith, 2004).
By using blogging as a means of communication in the classroom it can also be used as an assessment where children are writing for a purpose rather than a passion. However, by its very nature, assigned blogging in schools cannot be blogging. It’s contrived. No matter how much we want to spout off about the wonders of audience and readership, students who are asked to blog are blogging for an audience of one, the teacher. Wrede’s (2004), also comments on his perception of blogging as a means of assessment. "I try my best to pretend it’s not so, and maybe on the elementary level where kids are less focused on playing the grade game this may not be as true. But my students drop blogging like wet cement when the class is over. And it’s because I can’t let them blog in the first place. I can let them write about their passions, but I can’t let them do it passionately due to the inherent censorship that a high school served Weblog carries with it. I can tell them the process will strengthen their writing and their intellect, but I can’t tell them I won’t assess it or else they won’t do it." From my own personal experience this is certainly true. If something is not being assessed, it carries with it a means to not try and not put effort in if it's worthless anyway, even if you know it helps to develop important skills. This can be a negative influence of blogging in the classroom, whether using a system such as bebo or not. Children will not put effort in unless they know it is being assessed, this is more so with older children.
I also found this neat positive quote about blogging by Smith (2004). When I read this I felt it had impact as it states precisely the link between writing and blogging. Something to think about anyway:
"Writing stops, blogging continues. Writing is inside, blogging is outside. Writing is monologue, blogging is conversation. Writing is thesis, blogging is synthesis…"